Last updated: Jun 22, 2026 · 22:10 BST (London time) — Version 1.1
Cookie Policy
This Cookie Policy details all cookies and local storage technologies used by Lucky North Star LLC (trading as Marcus Vance Network, hereinafter "MVN") on the site marcusvance.com and its subdomains. It supplements our Privacy Policy and is governed by applicable US regulations (CCPA/CPRA) as well as EU Regulation 2016/679 (GDPR) and Directive 2002/58/EC (ePrivacy Directive) for users residing in the European Union.
In accordance with applicable regulations, only strictly necessary cookies required for the service to function are placed without your prior consent. All other cookies — analytics or marketing — are only placed after collecting your explicit agreement via our consent banner.
1. What is a cookie?
A cookie is a small text file placed on your device (computer, tablet, smartphone) by a website server when you visit. It allows the site to recognize your device on a subsequent visit, remember your preferences, and enable certain features.
Cookies can be classified by their origin ("first-party" issued by MVN, or "third-party" issued by an integrated third-party service) and by their lifespan (session cookies deleted when the browser is closed, or persistent cookies retained for a specified duration).
MVN uses first-party essential cookies and, only with your explicit consent, third-party cookies from Google Analytics (analytics) and from Google Ads and the Meta Pixel (marketing). No such third-party cookie is placed before you consent, and you can withdraw consent at any time.
2. Essential cookies — always active
These cookies are essential for the service to function. Without them, certain core features would be unavailable (authentication, security, remembering your consent preferences). These cookies do not require your consent and cannot be disabled from our banner.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
| mvn_token | Marcus Vance Network | Local storage · until logout (30 days) | Authentication token kept in your browser’s local storage and sent as a Bearer token to authenticate each secure API request. Cleared when you log out. |
| mvn_csrf | MVN | Session | Anti-CSRF (Cross-Site Request Forgery) token protecting all requests that modify account state. |
| mvn_lang | MVN | 12 months | Remembers the user's interface language preference so it displays correctly on the next visit. |
| mvn_cookie_consent | MVN | 12 months | Stores your cookie consent preferences (JSON: essential, analytics, marketing) so the banner is not shown on every visit. localStorage key: mvn_cookie_consent. |
3. Analytics cookies — consent required
These cookies allow us to measure traffic and analyze browsing behavior in order to improve performance and user experience. They are placed only if you have given your explicit consent via our cookie banner.
MVN uses Google Analytics 4 (GA4), provided by Google LLC. When enabled, GA4 sets its own cookies and processes measurement data on Google’s infrastructure. We enable IP anonymization and do not cross-reference analytics data with your account. These cookies load only after you consent.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
| _ga | Google LLC | 2 years | Google Analytics — distinguishes unique visitors via a randomly generated client identifier. |
| _ga_<id> | Google LLC | 2 years | Google Analytics 4 — persists session state for the specific GA4 property. |
4. Marketing cookies — consent required
With your explicit consent, MVN uses two advertising services to measure the effectiveness of our advertising (for example, which sign-ups originate from an ad) and to improve our campaigns: Google Ads, provided by Google LLC, and the Meta (Facebook) Pixel, provided by Meta Platforms, Inc. When enabled, they set the cookies listed below and share conversion event data with Google and Meta respectively. No other advertising network (TikTok, LinkedIn, X) is integrated at this time.
How the Google tag behaves before you consent. The Google tag (gtag.js) is present on every page so that our advertising account can verify its installation, but it starts in Google’s Consent Mode v2 with ad_storage, ad_user_data, ad_personalization and analytics_storage all set to denied. In that state it writes no cookie and transmits no advertising identifier — we additionally enable ads_data_redaction, which strips advertising identifiers from any signal sent while consent is denied. The cookies below are created only once you accept marketing cookies.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
| _gcl_au | Google LLC | 3 months | Google Ads — stores the ad click that led to a visit so a later sign-up or purchase can be attributed to the campaign that produced it. |
| _gcl_aw | Google LLC | 90 days | Google Ads — retains the click identifier (GCLID) used to count a conversion once, and only once. |
| _fbp | Meta Platforms, Inc. | 3 months | Meta Pixel — identifies the browser to measure ad conversions and improve ad delivery. |
These cookies are set only after you consent. If you decline marketing cookies, the Meta Pixel is not loaded at all, the Google tag stays in its denied state described above, and no advertising profile is built from your activity on marcusvance.com. You can withdraw consent at any time via the cookie banner.
5. Other local storage data (localStorage / IndexedDB)
In addition to cookies, MVN uses your browser's local storage for the following features:
| Key / Type | Duration | Purpose |
|---|---|---|
| mvn_preferences | Permanent | Interface preferences (theme, display density, accessibility options). |
| mvn_progress_cache | Until synced | Local cache of course progress to enable offline resume and reduce server requests. |
| mvn_audio_queue (IndexedDB) | Session | Audio queue for continuous background podcast playback. |
This data is stored locally on your device and, unless explicitly synced, is not transmitted to our servers. It can be deleted from your browser settings (under "Site data" or "Storage").
6. How to manage your cookies
Via our consent banner
On your first visit, a consent banner appears at the bottom of the page. You can: accept all cookies ("Accept all" button), decline them ("Decline" button), or customize by category ("Customize" link). Your choice is saved in localStorage under the key mvn_cookie_consent. You can update your preferences at any time via the "Manage cookies" link in the footer of every page.
Via your browser settings
Each browser offers options to block, delete, or be notified when cookies are placed. Browser-by-browser instructions:
Google Chrome
Settings (…) → Privacy and security → Cookies and other site data. Or go directly to: chrome://settings/cookies
Mozilla Firefox
Menu (≡) → Settings → Privacy & Security → Cookies and Site Data. Or go directly to: about:preferences#privacy
Apple Safari (macOS)
Safari → Preferences (⌘,) → Privacy → Manage Website Data.
Apple Safari (iOS / iPadOS)
Settings → Safari → Advanced → Website Data.
Microsoft Edge
Settings (...) → Privacy, search, and services → Cookies and site permissions. Or go directly to: edge://settings/content/cookies
Opera
Opera menu → Settings → Advanced → Privacy and security → Cookies.
Brave
Menu (≡) → Settings → Shields → Advanced settings → Cookies and other site data. Or go directly to: brave://settings/cookies
Warning: Disabling essential storage (particularly the MVN authentication token, mvn_token) will make it impossible to sign in to your MVN account and will disable protected features.
Via your MVN profile
From your profile settings (under "Privacy"), you can disable analytics and marketing cookies at any time without leaving the platform.
7. Updates to this policy
This policy is updated to reflect any addition or removal of cookies, or any legal or regulatory changes. If a new category of cookies requiring consent is added, your explicit agreement will be requested again before any placement.
For any questions about cookies, contact our privacy team: Privacy contact form